UrbanBed
Case Study
- Discipline: Foam Mattress Manufacturers
- Industry: Home Decor, Furniture
About the Company:
UrbanBed is a foam mattress manufacturing company that offers high-quality mattresses made with German technology to ensure a good night's sleep and overall health. Their mattresses are engineered with durable and safe materials, and their foams are glued together with a natural, water-based adhesive. UrbanBed is dedicated to providing customers with the best possible sleep experience to prevent sleep deprivation and maintain a good health.
The Challenge:
UrbanBed approached us as a nascent idea amidst the rapidly expanding foam mattress market, which is dominated by established brands like Wakefit and Sleepy Cat. The company wanted to target a specific audience and offer unique products such as CNC-cut mattresses and work-from-home accessories, which gained popularity during the COVID era when remote work became the norm for many. The major challenges faced by the company were
- Competing against established brands
- Building brand recognition from scratch
- Introducing unique products like CNC Cut Mattresses in a crowded market and Work from Home Products
- Effectively communicating the benefits of its products to potential customers
- Establishing itself as a premium brand in the market
- Achieving a high return on ad spend for their marketing campaigns
- Creating a digital identity to reach and engage with customers
Capabilities Exhibited
To build the brand and mark its strong foothold in the digital space, our Bees offered talents in
- + Research & Analytics
- + Brand & Communication Strategy
- + Social Media Marketing
- + Ad Campaign Strategy
- + Sales/ROI Generation
- + Website Development etc.
The Enabling
- The Brand Bee team created a unique Brand Identity for UrbanBed, which highlighted their unique offerings and made them more inviting and exciting.
- A campaign video called Dimagshah was created, featuring a 3D mascot of a brain, which showed how UrbanBed can help people prepare for daily challenges at work or at home.
- Ad campaigns were designed to position UrbanBed as the go-to premium mattress and work-from-home accessories brand.
- A digital identity was created for UrbanBed, with a new website and social media platforms, which managed to communicate with customers regularly about new offerings and exciting offers.
Performance
Highlights
- The Brand Bee's efforts helped UrbanBed establish itself as a premium brand in the foam mattress industry.
- We successfully achieved a ROAS of 3-5x for UrbanBed's ad spends on all platforms including Instagram and Google.
- A ROAS of more than 12x was also achieved consistently on Amazon, specifically for the work-from-home accessories category.
- The digital identity created for UrbanBed helped them to communicate with their customers regularly and build a loyal customer base.
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